Brand & Market Context
Tell us about the advertiser. All fields are required.
Comma-separated geographic targets. Accepts countries, states/provinces, and cities. Examples: United States · United States, Canada · Texas, California, New York · Austin TX, Dallas TX, Houston TX · United Kingdom, Manchester, Leeds. Country names work best globally; for states/cities outside the US, include the country (e.g. Toronto, Canada).
Audience Personas
AI-generated ideal customer profiles based on your company description, target audience, geo, and website content.
Historical Performance Data (optional)
Pull the client's last-12-months actuals from the Supermetrics sheet to override industry benchmarks where data exists.
Sheet must be accessible to your signed-in Google account.
Campaign Rules & Flighting
Budget, channels, peak months and tactical directives.
Used when building a budget-constrained plan.
Split is calculated automatically via Keyword Planner volume.
Media Plan
Generated tactic mix with monthly distribution.
Channel Mix
Monthly Flighting
| Select "Generate Media Plan" to construct the matrix. |
Historical Seasonality
Keyword PlannerLive Search Trends
Google TrendsKPI Forecast
Projected performance based on industry benchmarks.
| Awaiting media plan generation. |
Spend → Conversions Saturation Curve
How projected conversions scale with total spend. Each incremental dollar yields slightly fewer conversions than the previous one as audiences saturate — the curve is steepest near your current plan and flattens toward an audience ceiling. The dashed line marks your KPI target; the marker shows your current plan.
Scenarios
Scenario Comparison
Side-by-side comparison to use in client conversations.
Generate a KPI Forecast first
Scenarios are built from the projected metrics on the KPI Forecast page. Complete step 4 to populate this view.